Alejandra Santos

CEO and Founder

Alejandra Santos comes with 14 plus years of experience in accounting and finance consulting. She has experience with nonprofits, restaurants, real estate, wealth management, and startups. She landed in Miami from Honduras at the age of 17 with no support, money, or family. During her first few years in the US, she struggled to keep a roof over her head and food on her table, while at the same time pursuing an education.

Her drive and resilience kept her going forward, she knew in her core that she was destined to create amazing things. Because of education and job opportunities, she has lived in Orlando, DC, VA, and NYC. She graduated from high school at 16 to start her professional journey pursuing a degree in International Business, and Marketing at UNITEC in Honduras. In Orlando she obtained her Business Management degree from Valencia College, then moved to Washington DC where she obtained her B.S. in Finance from George Mason University and her Accounting degree from Northern Virginia College.

In California she earned her Executive Master’s degree from Pepperdine University in March 2022. Alejandra continues to enrich her education by attending educational seminars and obtaining certificate programs. She comes from an entrepreneur family, making her empathetic to the struggles and challenges entrepreneurship present.